Hi, I’m Claudia Nagel – I founded Avalon Advisory to help early-stage B2B SaaS companies build, fix, and scale their commercial operations with clarity and confidence.
Across the last 13 years, I’ve worked in Fortune 500 companies and fast-growing SaaS startups in the US and Europe, in roles ranging from individual contributor to senior sales and enablement leadership. I’ve personally carried quota and exceeded targets in complex B2B environments at companies like LinkedIn and Gartner, while also building commercial infrastructure from scratch — from SDR teams and enablement programs to full go-to-market strategies. This experience means I bring practical, real-world experience of what works at your stage.
What I bring to every engament:
My approach is practical, metrics-driven, and human, relying on data and research to support decision-making and problem-solving at the executive level, with the goal of creating a blueprint for clients that they can follow long after our engagement has concluded.
Seller credibility & execution insight
I’ve carried quota and closed complex B2B deals, consistently exceeding targets — giving me first-hand understanding of what actually works in the field.
Structure that scales:
I build clarity in processes, messaging, and execution, helping teams professionalise their commercial motion and improve efficiency by streamlining workflows and reducing friction.
Measurable results:
I’ve helped teams reduce ramp time by 25%, increase average deal size by 11%, shorten sales cycles by 9%, and scale pipeline generation by 32% across multiple markets.
Hands-on support & reinforcement:
Beyond designing strategy, I coach, reinforce, and provide practical support so teams can implement improvements immediately and sustainably.
Global perspective with trust-driven leadership:
I’ve enabled teams across the US, LATAM, Iberia, DACH, Benelux, and France, combining operational rigor with high EQ to align teams, build confidence and team performance.
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